Privacy Policy

Privacy Policy for DiamondWatcher.com

Last updated: November 15, 2025

DiamondWatcher.com (“DiamondWatcher”, “we”, “us”, or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and protect information when you:

Visit or use DiamondWatcher.com (the “Site”)
Use our tools and features
Subscribe to our email list or otherwise communicate with us

By using the Site, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Who We Are

DiamondWatcher.com is an online platform that helps users research and compare diamond prices, specifications, and retailers, and provides educational content about diamonds and engagement rings.

Legal entity / operator: DiamondWatcher (and any related entity operating the Site)

Postal address:
1110 N Virgil Ave PMB 91304
Los Angeles, CA 90029
USA

Contact email:help@diamondwatcher.com

For the purposes of certain data protection laws (including those in the EU/EEA and UK), DiamondWatcher will generally act as thedata controller of your personal data.

2. Information We Collect

We collect information in three main ways:

2.1 Information You Provide to Us

This includes:

Contact information: name, email address, and any information you include when you contact us.
Account information (if accounts are offered): username, password, and profile details.
Email subscriptions: your email address and subscription preferences when you sign up for newsletters or updates.
Communications and feedback: contents of messages you send us (e.g., questions, feedback, survey responses).

2.2 Information Collected Automatically

When you visit or use the Site, we automatically collect certain information, such as:

Usage data: pages viewed, time spent on pages, clicks, referring/exit pages, internal search queries, and other interaction data.
Device and technical data: IP address, browser type and version, operating system, device type, language settings, and similar technical identifiers.
Approximate location: inferred from your IP address (e.g., country or city level, not precise GPS).

We typically collect this information using cookies, pixels, and similar tracking technologies (see Section 4).

2.3 Information Related to Diamond Tools and Comparisons

To provide our tools and content, we may collect:

Search/filter inputs: parameters you use, such as carat, cut, color, clarity, price range, lab-grown vs natural, or preferred retailers.
Interaction history: diamonds or listings you view, click, or interact with.
Saved items (if available): favorites, watchlists, price alerts, or similar features.

This information may be associated with your browser or device, and if you have an account, with your profile.

3. How We Use Your Information

We use the information we collect for the following purposes:

To operate and provide the Site and services
- Run and maintain our comparison tools and educational content.
- Enable features such as saved searches, filters, or favorites (if available).
To improve and personalize your experience
- Understand how users interact with the Site.
- Debug, optimize, and enhance performance and usability.
- Remember your settings and preferences (e.g., filters, language).
To communicate with you
- Respond to your questions and support requests.
- Send newsletters, educational content, and promotional messages if you have subscribed (via Mailchimp). You can unsubscribe at any time by using the link in our emails.
To support affiliate and partnership relationships
- Track when you click on certain retailer or partner links so we can measure performance and, where applicable, earn commissions.
To maintain security and prevent abuse
- Detect, prevent, and address fraud, security incidents, and other harmful or illegal activities.
To comply with legal obligations
- Maintain business records and comply with applicable laws and regulations.

Where required by law (e.g., in the EU/EEA or UK), we rely on one or more of the following legal bases to process your personal data:

Performance of a contract (e.g., providing you with the Site and services you request)
Our legitimate interests (e.g., improving the Site, preventing fraud, and promoting our services)
Compliance with legal obligations
Your consent (e.g., for certain cookies, newsletters, or marketing)

4. Cookies and Similar Technologies

We use cookies and similar technologies to operate the Site and understand how it is used.

4.1 What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They can be “session” cookies (deleted when you close your browser) or “persistent” cookies (stay on your device for a set period or until you delete them).

We may also use related technologies such as pixels or local storage.

4.2 Types of Cookies We Use

Strictly necessary cookies: Required for the Site to function (e.g., security, session management).
Preference cookies: Remember your choices (e.g., language, filter selections).
Analytics cookies: Help us understand and measure how the Site is used (e.g., via Google Analytics).
Affiliate/marketing cookies: Track when you click links to partner retailers and may attribute purchases to our affiliate relationships.

4.3 Managing Cookies

You can:

Adjust your browser settings to block or delete cookies.
Use any cookie banner or preferences tool we provide on the Site.
Use tools provided by some third parties (e.g., Google) to manage how your data is used for analytics/ads.

Please note that disabling certain cookies may affect the functionality or performance of the Site.

5. Analytics and Marketing Tools

5.1 Google Analytics

We use Google Analytics to help us understand how visitors use the Site (for example, which pages are most popular and how long visitors stay).

Google Analytics may collect:

IP address (which may be truncated/pseudonymized in some regions)
Device and browser information
Usage information about your interactions with the Site

Google uses this information to provide analytics services to us. For more information on how Google processes data, please see Google’s privacy policy and Google Analytics documentation.

Depending on your location, we may ask for your consent before placing certain analytics cookies.

You can opt out of Google Analytics in various ways, including browser add-ons and certain regional consent tools (where available).

5.2 Mailchimp (Email Marketing)

We use Mailchimp to manage our email list and send newsletters and updates. When you subscribe to our emails:

Your email address and any other information you provide (e.g., name) are stored and processed by Mailchimp.
Mailchimp may collect information about how you interact with those emails (e.g., opens, clicks, unsubscribes) to help us measure performance.

Mailchimp processes this data according to its own privacy policy and terms.

You can unsubscribe from our emails at any time by clicking the “unsubscribe” link in any email or by contacting us athelp@diamondwatcher.com.

6. How We Share Your Information

We do not sell your personal information in the traditional sense (exchanging it directly for money). However, we may share information as follows:

Service providers: We share information with trusted third parties that perform services on our behalf, such as:
- Hosting and infrastructure providers
- Analytics providers (e.g., Google Analytics)
- Email marketing platforms (e.g., Mailchimp)
- Security and logging services
Affiliate and retailer partners: When you click through to certain retailers or affiliate links, third parties may receive or collect information about your visit (e.g., your IP address, the page you came from, a unique click ID) to track performance and attribute referrals.
Business transfers: In connection with a merger, acquisition, asset sale, or similar transaction, your information may be transferred as part of the business assets.
Legal and safety reasons:
- To comply with laws, regulations, legal processes, or government requests.
- To enforce our terms and protect our rights, property, and safety and those of our users or the public.
With your consent: We may share your information for other purposes if you explicitly consent to it.

We require our service providers to handle your personal data securely and only for the purposes we specify.

7. International Data Transfers

We serve users globally. Your personal data may be transferred to, stored in, or accessed from countries outside your own, including theUnited States, where our main operations and many of our service providers are located.

Where required by law (for example, for residents of the EU/EEA or UK), we take steps to ensure that international transfers have appropriate safeguards, such as:

Standard contractual clauses approved by the European Commission or UK authorities, or
Other equivalent legal mechanisms.

8. Data Retention

We retain personal data only for as long as reasonably necessary to:

Provide the Site and services,
Fulfill the purposes described in this Privacy Policy,
Comply with legal and regulatory obligations,
Resolve disputes, and
Enforce our agreements.

Examples:

Email subscription data: kept while you remain subscribed and for a reasonable period afterwards for record-keeping (unless you request earlier deletion, subject to legal requirements).
Analytics data: typically retained in aggregated or pseudonymized form, as configured in tools such as Google Analytics.

When data is no longer needed, we may delete it or anonymize it so it no longer identifies you.

9. Your Rights and Choices

Your privacy rights may depend on where you live. They may include:

Access: Request a copy of the personal data we hold about you.
Correction: Request that we correct inaccurate or incomplete personal data.
Deletion: Request that we delete your personal data, subject to legal exceptions.
Restriction: Request that we restrict how we process your personal data in certain circumstances.
Objection: Object to specific processing, such as direct marketing or processing based on legitimate interests.
Data portability: Request a copy of certain personal data in a structured, commonly used, machine-readable format.
Withdraw consent: Where processing is based on consent, withdraw your consent at any time (this will not affect processing carried out before withdrawal).

You can:

Unsubscribe from marketing emails using the link in any email we send.
Contact us at help@diamondwatcher.com to exercise your rights.

We may need to verify your identity before fulfilling certain requests. In some cases, we may not be able to comply with a request if an exception applies (e.g., we must retain information for legal reasons), but we will explain this if it happens.

10. Additional Information for EU/EEA and UK Residents

If you are located in the EU/EEA or UK, you have additional rights under the GDPR/UK GDPR, including the right to lodge a complaint with your local data protection authority if you believe our processing of your personal data infringes applicable law.

Data controller: DiamondWatcher

Contact: help@diamondwatcher.com

We encourage you to contact us first so we can try to resolve any concerns.

11. Additional Information for California Residents (CCPA/CPRA)

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”).

11.1 Categories of Personal Information

In the last 12 months, we may have collected the following categories of personal information (as defined by California law):

Identifiers (e.g., name, email address, IP address)
Internet or other electronic network activity (e.g., browsing history and interactions with our Site)
Approximate geolocation (e.g., country or city inferred from IP)
Inferences drawn from the above (e.g., potential interests in certain types of diamonds or content)

11.2 Sources and Purposes

We collect these categories from you directly (e.g., when you subscribe), automatically through your interactions with the Site, and from service providers (e.g., analytics and email platforms). We use them for the business purposes described in Section 3.

11.3 Disclosure of Personal Information

We may disclose these categories of personal information to service providers and contractors who help us operate the Site and our business, under written contracts.

11.4 “Sale” or “Sharing” of Personal Information

We do not sell your personal information for money. However, California law may treat some of our use of analytics and affiliate or advertising technologies as a “sale” or “sharing” of personal information (e.g., because these third parties may be able to use certain information, such as IP addresses or browsing data, for their own purposes).

Where required, we will:

Provide ways for you to opt out of such sale or sharing (e.g., via a “Do Not Sell or Share My Personal Information” link, if applicable), and
Honor certain browser signals such as Global Privacy Control (GPC), where supported.

11.5 California Privacy Rights

Subject to certain exceptions, California residents have the right to:

Request to know what personal information we collect, use, disclose, sell, or share.
Request deletion of their personal information.
Request correction of inaccurate personal information.
Opt out of the sale or sharing of personal information.
Not be discriminated against for exercising their rights.

To exercise your California privacy rights, contact us athelp@diamondwatcher.com and state that you are a California resident making a CCPA/CPRA request.

12. Children’s Privacy

The Site is intended for adults interested in diamond research and purchasing. It is not directed to children under 13 years of age(or the minimum age in your jurisdiction, if higher), and we do not knowingly collect personal data from children.

If you believe that a child has provided us with personal data, please contact us athelp@diamondwatcher.com. If we become aware that we have collected personal data from a child without appropriate consent, we will take steps to delete it.

13. Security

We use reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, misuse, or alteration. However, no method of transmission over the internet or method of electronic storage can be guaranteed to be 100% secure.

You are responsible for maintaining the confidentiality of any account credentials you use on the Site (if applicable).

14. Third-Party Websites and Services

The Site may contain links to third-party websites, retailers, or services (including diamond retailers, blogs, or tools). This Privacy Policy does not apply to those third parties, and we are not responsible for their privacy practices.

We encourage you to review the privacy policies of any third-party sites or services you visit.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do:

We will update the “Last updated” date at the top of this page; and
Where required by law, we may provide additional notice (e.g., by email or a prominent notice on the Site).

Your continued use of the Site after any changes take effect indicates your acceptance of the updated Privacy Policy.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, you can contact us at:

Email: help@diamondwatcher.com

Postal address:
1110 N Virgil Ave PMB 91304
Los Angeles, CA 90029
USA